Depending on your business, you might be using Paperight as only one part of your day-to-day operations. You might, for example, also be running an internet cafe, commercial printing services or a library. As such, you might use Paperight to bring more customers into your copy shop, or to make it easier for learners at your training college to find books that they need to study.
No matter what the reason you offer Paperight to your customers, it can become a central part of the way you run your business. Paperight can help you to know your customers better, to serve them better, and to grow your business in new and exciting ways.
In addition to attracting new customers, Paperight can also be used to better tailor your business’s services to your customers’ needs, to improve the way you advertise and to improve your customer service.
Advertising your Paperight service
Paperight offers a wide range of books and documents that will appeal to almost any kind of customer you can think of. But your customers have to know which books Paperight offers in order for them to want to use your business to buy Paperight books.
You can tell your customers about the kinds of books they can buy in three ways:
1.You can put a Paperight poster up in the window or on the wall of your store, so that your customers can see the books that Paperight offers, or so that they can learn about any special offers or promotions from Paperight.
2.You can tell customers about certain books yourself. For example, if you see a matric student using your internet services for their schoolwork, you can tell them that they can also buy matric past papers from you through Paperight.
3.You can invite customers to browse the Paperight website at your internet café so that they can explore our library of books for themselves.
Starting a customer database
Imagine that you personally know all of the people that visit your business and use your services. Imagine you know what services they use most. Imagine you know what services they need most.
There are a lot of things you could do if you knew these things. You could use this knowledge to sell them other services. You could invest more money in the parts of your business that your customers need most, and cut out the parts of your business that people don’t need. You could find opportunities to expand your business.
Knowing your customers is very important, but it can be difficult to keep track of so many people and their needs and transactions. Luckily, Paperight has built-in features that can help you start a customer database and help you get to know your customers.
Every customer who buys a copy-licence from Paperight through your business has to have their name and telephone number taken down and put into our system. Using that information, we customise the documents they buy, putting their name on every page of every Paperight document they print with you. We do this so that we are able to track the documents that each one of your customers buy, so that we can address their needs better in the future.
This information isn’t just for us, though. As part of that process, we automatically create a database on our website of every one of your customers and the licences they buy from Paperight through your business.
Although Paperight only requires that you take down the full name and telephone number of each customer that buys something from Paperight through you, you might also want to take down your customer’s address, their e-mail address and any other information you think is important. As more of your customers use Paperight, you can use this information to build up a database of all of your customers, their details, their purchases, and what services of yours they use the most.
This information is very valuable, and allows you to do a lot of important things:
1.You can advertise your Paperight-based services better. Imagine that a lot of your customers are matric students and are using Paperight to buy past matric exam papers. You might want to tell those customers about high school and university textbooks also available on Paperight, and bring them into your store to print them.
2.You can advertise your own services better. Imagine that you find out that a lot of customers are printing out books for school or university. If you know their contact details, you can send those customers advertisements, through e-mail or SMS, advertising your services to help them print out and laminate their important projects or assignments, or advertising your internet café to help them research their work.
3.You can find out which parts of your business are the most important to your customers. If you find, for example, that your customers are using your printing services a lot, but not your laminating services, you might want to focus more on investing in printing and not laminating in the future. As such, you can suit your business towards your customers’ needs, and can save time and money by cutting out what they don’t need or don’t use that often.
4.You can find out which customers are the most important to your business. Regular customers are your most important customers, as they are the people most likely to tell their friends, family and colleagues about your services. Starting a customer database allows you to identify your most valuable customers more quickly and lets you give them better customer service, special benefits and other deals to keep them happy.
5.You can get more feedback about your business directly from your customers. Imagine that you are able to call your customers directly to find out what they like and don’t like about your business. If you have their contact details, you can do that and make your business more suited to your customers’ needs.
6.You can identify potential openings for new business ventures. If you find, for example, that a lot of your customers are travelling from far away to get to your business, you might want to consider opening up a new branch of your business closer to your customers.
These are just a few of the things you can do with Paperight’s built-in customer database. Knowing your customers better helps you to serve them better, and helps you advertise your business better.