An outlet’s customer pays one price that includes:
- the licence fee, and
- the outlet’s print/copy charges.
The Paperight website will display that total in the outlet’s local currency.
Here’s an example in South African rand, from the publisher’s point of view:
- Let’s say you publish The Beginner’s Guide to Potatoes. The traditional paperback edition costs R150 in bookstores. It’s roughly A5 in size, and has 260 pages.
- After the retail discount, shipping, warehousing, and printing costs, you normally make R30 per copy. So, you decide to set your Paperight licence fee at R38, to make that R30 and also allow for Paperight’s cut.
- The Paperight document that the outlet will print is A4, with your original A5 pages two-up on a side, totalling 130 sides. They print double-sided. So there are 65 sheets of paper.
- Let’s say the outlet charges R1 per double-sided sheet, black-and-white. So the printing charge is R65.
- The customer chooses to ring-bind the pages for an extra R10.
- So in total, the outlet charges the customer R113 (that’s R38 + R65 + R10).
The customer has saved R47. They’ve also saved time by going to any nearby Paperight outlet – often easier than finding a bookstore and quicker than ordering online. There’s no need for their own Internet access or credit card, too, so customers without these things can now become bookbuyers.
And you have made the same gross margin that you did from your paperback edition.